Roll Into
Christmas

AdRoll’s holiday campaign was designed to stand out by blending humor, nostalgia, and urgency into a cohesive, brand-aligned experience. Drawing inspiration from VHS-era horror films and personal childhood memories of Krampus, we crafted a tongue-in-cheek concept that brought holiday marketing stress to life in a fun, unexpected way. The campaign aimed to deliver a fresh take on seasonal promotions while staying true to AdRoll’s bold tone and identity.

We targeted marketers and e-commerce professionals navigating high-pressure holiday campaigns—those who would appreciate a mix of humor, horror, and relatable storytelling.

We created a playful yet strategic cross-channel experience by merging retro horror visuals with modern marketing. A VHS tape-themed direct mailer served as the campaign’s nostalgic hook, supported by digital elements that reinforced the message across platforms. Careful attention was paid to tone—balancing cheeky fun with a real understanding of seasonal stress—ensuring the campaign resonated without losing sight of business goals.

The campaign cut through the noise of holiday marketing with a concept that was both memorable and effective. By leaning into horror tropes and nostalgic design, we sparked curiosity, boosted engagement, and reinforced AdRoll’s reputation for bold, original storytelling. The result was a campaign that not only delighted customers but also strengthened brand affinity in a crowded seasonal market.