Matillion
Rebrand

Matillion set out to evolve its brand identity while honoring the trust and familiarity it had built. The goal was to create a refreshed look and feel that reflected the company’s rapid growth, global expansion, and maturing market presence—without losing sight of its origins. This brand refresh needed to embody Matillion’s core values of innovation, resilience, and collaboration, aligning more closely with the modern data transformation space while preparing the company for the next stage of scale.

We aimed to resonate with a growing global audience of data practitioners, partners, and enterprise leaders—both current and prospective—who rely on Matillion for trusted data transformation solutions.

We began by gathering insights across teams and leadership to understand the existing brand’s strengths and growth potential. With this foundation, we refined the brand’s visual and verbal identity—updating the logo, tone, and design elements—while preserving recognizable features like the green color palette. The process included market analysis, iterative exploration, and cross-functional collaboration, ensuring the refreshed identity balanced innovation with authenticity.

The refreshed brand launched with a vibrant new aesthetic that retained Matillion’s DNA while signaling its evolution. The updated logo introduced a honeycomb motif symbolizing resilience and regional roots, while a modernized green palette added energy. The result was a cohesive identity that reflects Matillion’s leadership in the data space—future-ready, globally aligned, and deeply grounded in the values that shaped its rise.