HP Sustainability
Campaign

HP’s sustainability campaign aimed to blend innovation with environmental empathy. Tasked with bringing the 2019 Sustainability Report to life, we developed a full-page print ad and two digital banner ads that positioned HP as a leader in corporate responsibility. The campaign narrative underscored HP’s belief that technology should improve life for everyone—humans and nature alike—while showcasing the company’s commitment to preserving the planet across ecosystems.

The campaign targeted environmentally conscious consumers, business decision-makers, and sustainability advocates who value corporate responsibility and innovation.

To distill complex sustainability data into compelling creative, we led with bold visual storytelling backed by key statistics from the 2019 report. The print and web elements shared a consistent visual language that highlighted HP’s environmental initiatives in a clear, engaging way. Our design balanced impact with accessibility, making HP’s message resonate across multiple platforms without losing nuance or depth.

The campaign drove significant increases in awareness and positive brand perception. Audiences engaged with the content more deeply, recognizing HP’s role as a sustainability innovator. By merging data with design, we delivered a powerful message that reinforced HP’s leadership in corporate responsibility and helped strengthen long-term brand equity in the environmental space.