Mesosphere / D2iQ

D2iQ, formerly known as Mesosphere, needed a complete brand overhaul to reflect its growth and evolving offerings in the cloud-native space. Within 90 days, we rebranded the company in collaboration with agency MUCHO—crafting a fresh identity, building a new CMS-driven website, and producing live-action and animated videos. The rebrand needed to distance the company from its legacy image while creating something bold, future-facing, and competitive in a crowded tech market.

We targeted enterprise decision-makers and developers looking for cloud-native solutions, specifically those focused on Kubernetes and Day 2 operations.

We worked cross-functionally with stakeholders to define the core essence of the new brand. The visual identity was stripped of symbols, focusing instead on strong typography and an elegant wordmark that felt digital-first. We addressed challenges with the new name—D2iQ—by emphasizing clarity, memorability, and meaning. Mood boards and creative exploration helped strike the right tone: modern, smart, and confident, without alienating legacy customers.

The rebrand gave D2iQ a clean slate and stronger market position. The fresh identity resonated across audiences, reestablishing credibility and relevance in a fast-evolving space. Lead generation spiked by 178%, and revenue climbed, signaling the rebrand’s success. With a bold new name and visual system, D2iQ emerged with a brand that could scale alongside its ambition and innovation.